Chick Fila Essay - 2458 Words

CASE 7 CHICK-FIL-A: BIRD OF A DIFFERENT FEATHER STRATEGY MANAGEMENT COMPETIVENESS AND GLOBALIZATION, CONCEPT AND CASES BY 02/23/2016 Executive Summary. This case analysis evaluates Chick-fil-A. It is designed to show the Strength, weakness, opportunities and threat. It delineates how the founding principles have guided the company over the years, and how it has responded slowly to change over the years. CFA has grown to be a force to reckon with in the industry with strength in customer experience and sandwich trademark. However, the emerging markets, social changes, economic issues and intense rivalry will continue to pose threat to this strong cultured company. At the end of the case analysis, we would have been able to†¦show more content†¦He demanded enduring loyalty among customers and customers. CFA’s customers spans through the entire population spectrum, however, it focuses on family. The high expectations by CFA are obviously because of the need to preserve the founding heritage and culture. As CFA strives to be the best â€Å"quick-service restaurant†, key external factors affect CFA. Demographics i s a major threat, this includes race, age and gender. CFA is family oriented and believes in marriage, but a comment he made on this issue earned him a bad publicity. However, that created an opportunity in the Christian community. Despite the harm of this factor, revenue went up same year. His adherence to his principles proved to people that CFA would not downplay its core values. Another threat are rivalry and intense competitors. The industry is a 120 million dollar industry with about 50 percent offering the hamburger entrees. (hoovers.com 2008). Some of these competitors are KFC, Subway, Burger King, McDonalds and Taco Bell. New entrants is a threat to CFA, example is Oporto who just made its way into the United States. There is also the threat from substitutes. Since Sundays are off days for CFA, customers will like to look for substitutes, and if rivals provided them, this might affect CFA. Example of substitute from rival is McDonalds southern chicken sandwich which in fact can come with biscuit and pickles in the morning. The crave forShow MoreRelatedChick Fila Marketing Plan3447 Words   |  14 PagesAbstract According to research, in 2005, Chick-fil-A reported sales of more than $1.975 billion. It is documented that the company had 38 years of consecutive sales increase. The award winning company has been selected 11 times for the â€Å"Choice in Chains† Customer Satisfaction award. How Mr. Cathy accomplished this great feat is the task this paper is charged to unveil. Chick fil-A is already doing what it does best, â€Å"maintaining a quality product and consistently looking for ways to improve itsRead MoreAnalysis Of Henry Thoreaus Civil Disobedience1175 Words   |  5 Pagesbut what I was stunned by was that it was normal for them to live in this fear. My parents both work together making and inspecting airplane parts. Both of my parents together make a decent income to support my sister and I. I work part-time at Chick-fil-a since I am a full-time college student. Jobs here in Arkansas start with a pay of eight dollars and fifty cents an hour for any person who starts a job at any facility. Jobs here are also safe, clean and neat for people to work in. In El SalvadorRead MoreWhy Business Matters From A Christian Perspective1131 Words   |  5 PagesGod and the business of businesses is to serve the world. Van Duzer suggests that by doing business right for the right reasons that profit will automatically happen. It doesn’t have to be the sole drivers for businesses. The big companies like Chick Fila, In-N-Out Burger and Forever 21 who have chosen to openly operate from a Christian perspective are all profitable companies. Maybe they have it figured out and Van Duzer is correct you don’t have to pursue profit, G od will handle business if youRead Moretruett cathy8608 Words   |  35 PagesAmerican National Business Hall of Fame, ANBHF S. Truett Cathy S. Truett Cathy Chick-Fil-A Home Laureates THE CHICK-FIL-A-STORY Fellows Journal Research Program Education Program Selection Program Museum About Contact Slide Shows Board Members Business Ethics and Social Responsibility by Dr. Richard E. Hattwick Professor of Economics (Retired) Western Illinois University Truett Cathys career story belongs in a collection of biographies labeled Christian Business LeadersRead MoreComparison Of Multinational Strategy And Global Strategy1949 Words   |  8 Pagesnot use quality material and if there is more of the product. Franchising is another contractual entry mode in which a company gives permission to the other business to use the name under their branch. Some examples f widely known franchises is Chick Fila, Subway, and Starbucks. One differentiation that franchising from licensing is that it provides a company greater control over the sale of its product within the target market. An advantage that franchising has it can be used as a low-cost, andRead MoreQuestions On The Motives Of Ministry1958 Words   |  8 Pagescustomers as they enter into the building. If you are new and just walk in from the streets, you will not be able to stand behind the counter and serve without knowing the policy or the expectations from that company. For example, when going to Chick-Fila, for a while they were the only restaurant that will end their services with the statement, â€Å"it was a pleasure serving you or it was my pleasure†. After leaving, I felt that I was not a burden to them or that they en joyed their job. So every time