Unbelievable Truth Of Gm Food - 1297 Words

Unbelievable truth of GM food To begin with we will provide a brief background on the GM food. Elders always told to me that do not eat GM food since I was a child. Those words are deeply buried in my memory for long time. What is GM food? Do GM food really bad to us? Actually, the full name of GM foods is â€Å"Genetically modified foods†. It is a kind of foods produced from organisms that have had specific changes introduced into their DNA using the methods of genetic engineering. (Genetically modified food) It means that GM food is plants and animals have parts of their DNA from other creature. The genetic engineering of animals and plants is becoming one of the greatest and most complex environmental challenges of the 21st Century. With the development of genetic technology, GM foods are getting more and more common in our daily life. Lots of countries allow producing genetic plants and foods since genetic engineering has been developed especially United States. According to research, currently, up to 93% of U.S. corn is genetically engineered (GE), as are 94% of soybeans and 96% of cotton (cottonseed oil is often used in food products), (Adoption of Genetically Engineered Crops in the U.S) which means more than half foods on supermarket shelves, from soda to soup, crackers to condiments, may contain genetically engineered ingredients. GM foods are so close to us that people have to quest the safety of genetic food. Does eat GM food safety to human beings or not? There isShow MoreRelatedThe Main Ingredient For A Wellness Recipe1640 Words   |  7 Pagessocial status, want to be healthy. Being healthy means being happy. The main ingredient for a wellness recipe starts from the foods and drinks that people consume every single day of their lives. Yet, not all the food can be assumed as a source of energy for peoples healthfulness. Nowadays, scientific progression experiments have made a revolutionary step into an unbelievable and kind of nitty-gritty discovery, which was released to the public as Genetically Modified Organisms (GMOs). Although, theRead MoreThe Effects Of Food On Our Unhealthy Conditions1658 Words   |  7 Pageson the handling of the FDA s food protection. Furthermore, how food is being handled, is criticized of being overlooked on the health consequences. Chemical companies do not seem to have concerns for human and environment risks. Even though food production has improved to last longer and have quality taste, the United States should not allow the production of unhealthy foods because other countries ban some of the ingredients we use in food production and current food production practices cause manyRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pageselectrical engineering division C A S E E I G H T Television New Zealand: Balancing between commercial and social objectives C A S E N I N E From greenï ¬ eld to graduates: University of the Sunshine Coast C A S E T E N Whole Foods Market, 2005: Wi ll there be enough organic food to satisfy the C A S E E L E V E N growing demand? Wal-Mart Stores Inc.: Dominating global retailing C A S E T W E L V E 14_Hanson_3ed_SB_3869_TXT.indd 441 8/29/07 1:09:33 PM 442 INTRODUCTION A SUMMARY OFRead MoreDollar to Fall as World Currency12311 Words   |  50 Pagess no way this could really happen... not here. But just remember: No one believed me three years ago when I said the world s largest mortgage bankers Fannie Mae and Freddie Mac would soon go bankrupt. And no one believed me when I said GM would soon be bankrupt as well... or that the same would happen to General Growth Properties (the biggest owner of mall property in America). But again, that s exactly what happened. And that brings us to today... The same financial problemsRead MoreResources Capabilities20336 Words   |  82 Pagesby EMI, and she suffered a nervous breakdown. Lyor Cohen, the aggressive, workaholic chief executive of Island Def Jam records was quick to spot an opportunity: â€Å"I cold-called her on the day of her release from EMI and I said, I think you are an unbelievable artist and you should hold your head up high,† says Cohen. â€Å"What I said stuck on her and she ended up signing with us.† His strategic analysis of Carey’s situation was concise: â€Å"I said to her, what’s your competitive advantage? A great voice, ofRead MoreEssay about Strategic Audit of Harley Davidson Inc.10682 Words   |  43 Pagesdreams are to have groups, such as the Harley Owners Group (HOG) and the Buell Riders Adventure Group (BRAG), so they can emphasize to their customers that everyone is welcome to join its large extended family for riders,. Their value is: â€Å"Tell the truth. Be fair. Kee p your promises. Respect the individual. Encourage intellectual Curiosity.† (Harley-Davidson web site, 2008) These represent their way of running their businesses and how they treat their stakeholders. To be successful, Harley-DavidsonRead MoreBusiness Journalism in India26104 Words   |  105 Pages The Economic Survey State of the Economy Challenges, Policy Response and Medium-Term Prospects   Fiscal Developments and Public Finance Prices and Monetary Management Financial Intermediation and Markets   External Sector   Agriculture and Food Management Industry   Infrastructure Social Sectors State of the Economy Per capita income and consumption   Economic growth   Sectoral Contribution Aggregate demand   Savings and investment Inclusive growth   Inflation   Money supply BalanceRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pagesaggressive Airbus, brought market shares close to parity. Both firms are now introducing strikingly new planes, but are finding problems with their outsourcing key components to foreign suppliers. Comebacks McDonald’s had long dominated the fast food restaurant market. Then it began to falter, and hungry competitors made inroads into its competitive position. As it fought to regain its momentum, it explored diversifications and ever more store openings, while profitability plummeted. RecentlyRead MoreHuman Resources Management150900 Words   |  604 Pagestelephone operators after six months, compared with only 33% of the non-welfare recipients hired into the same job at the same time. ââ€"  United Airlines: Over 500 of the 760 former welfare recipients hired were still with the airline a year later. ââ€"  Giant Foods: Over 100 welfare recipients had been hired as cashiers, pharmacy clerks, baker’s assistants, and etc., and about 80% were still employed after the 90-day introductory period. ââ€"  Marriott Corporation: A leader in welfare-to-work programs, Marriott hasRead MoreFundamentals of Hrm263904 Words   |  1056 Pageshotel dining room, it’s pretty close. All employees, from the seamstresses, valets, and ski concierges to the general managers, eat together, free of charge, in the hotel cafeteria. While it may not have white linen tablecloths or a wine list, the food is outstanding and camarader ie develops strong bonds and loyalty. By offering a spacious dining room, staff showers, and locker rooms, Four Seasons incurs an increase in operating costs, but creates a comfortable and elegant environment for employees

Leadership And Teams Conformity - 1003 Words

Leadership and Teams – Conformity Teams are prevalent in all walks of life. People participate in teams through church, volunteering, school, sports, and now in the workplace. Working together in teams in the workplace is becoming increasingly popular. So much so that Robbins, S. P., De Cenzo, D. A., Coulter, M. (2015) states that and estimated 80% of Fortune 500 companies have at least half their employees working in teams. Teams are thought to outperform individual work and help achieve organizational goals faster. Work team use complementary skills and use a collective performance to reach goals. Work teams rely on key components like structure, diversity, autonomy, and specific goals to remain effective. Although individuals want to develop close relationships and become cohesive with team members, we must try to remain ourselves and not always feel the need to conform in order to feel accepted. Managers can help avoid these conformity pressures by creating a team in which members can be themselves and v oice their opinions without fear of retaliation. Managers must also look at contemporary leadership views to lead teams effective, maximize their strengths, and avoid pitfalls along the way. Conformity in Team As defined by Robbins, S. P., De Cenzo, D. A., Coulter, M. (2015), conformity is adjusting one’s behavior to align with a group’s norms. A study done by Solomon Asch (1951) found that 35% of participants in the research study would conform to groupShow MoreRelatedLeadership And Teams : Conformity929 Words   |  4 PagesLeadership and Teams - Conformity Leadership with in teams has become the new standard in most contemporary business these days. The model of leadership one choses can help determine the success and effectiveness of a team. We will look into the model of servant leadership, the role conformity plays in teams, and how we can be a better manager. Servant Leadership Being a servant leader is a concept I explored in a previous class while researching Zappos.com, where they require all their managersRead MoreLeadership And Teams : Conformity1278 Words   |  6 PagesLeadership and Teams – Conformity Conformity continues to be an expectation and need in many groups. The ability for a group to resolve differences or come up with the required conclusion could require that one or more people in the group need to conform with a premise that the majority considers. This paper will present answers to the following questions. Does the desire to be accepted as a part of a group leave one susceptible to conforming to the group’s norms? Can a group exert pressure that’sRead MoreWhat Is Team Leadership Theory?907 Words   |  4 Pagesgroup norms, resulting in discouraged creativity, and decisions void of critical thinking. Because team-based structures are popular in today’s companies, it is important for managers to understand how to avoid conformity pitfalls. When utilizing team leadership theory, managers can mitigate negative consequences that group conformity instigates, by offering a leadership style that facilitates team member autonomy, creativity, health y debate, and openness to new ideas. Human beings innately seekRead MoreHow Groups Can Resolve Conflicts1678 Words   |  7 Pagessometimes there can be conflicts in groups that can be a little more difficult to resolve than others. When this happens the last resort for teams is to turn to a third party intervention in order to really resolve the issue. It is best that groups avoid this type of resolution simply because conflicts with and between the team should usually stay within the team. When a third party is brought in it can sometimes add more confusion or should I say â€Å"fuel to the fire† simply because another opinion isRead MorePlot Summary of Remember the Titans Essays1240 Words   |  5 PagesRemember the Titans is a film from 2000 displaying a true story of a racially divided football team from the 1970s. The movie highlights the relationships of the black and white people, and how they learned to interact with each other in a time when this was not the way of life. It brings up a number of quest ions throughout, of what is right and what is wrong, and really challenges the characters, making it a very interesting movie to watch. I have seen this movie many times, and each time I feelRead MoreAuthentic Dissent And The Devil s Advocate1640 Words   |  7 Pagesunderlying the influential rule of consensus (Conway, Schaller, 2005). The first method relates to simple conformity (Conway, Schaller, 2005). Aware of the social rejection that frequently attends deviance, individuals tactically choose to go along with the crowd even if they do not privately validate the popular opinion (Conway, Schaller, 2005). But consensus motivates more than mere conformity (Conway, Schaller, 2005). Others’ actions are an vital means over which knowledge about the world is expanded;Read MoreLeadership Role and Style: Personal Narrative1080 Words   |  4 Pagesï » ¿During my past employment, I had the chance to exercise leadership roles, managing a group of three, and train new employ ees. One way to motivate them was to let them leave early on the last working day of the week. I also empowered them by providing them some consulting work, which they felt that it was shown to the client as their own work in order for them to feel that they were part of the team and have a sense they belong to the organization. Therefore, this behavioral approach that I exercisedRead MoreLeadership Styles From The Canadian Military Journal ( Cmj ) Essay1074 Words   |  5 PagesIntroduction Leadership is defined by Peter G. Northouse as â€Å"a process whereby an individual influences a group of individuals to achieve a common goal†. One’s leadership style can shape a subordinate’s approach and place emphasis to the task or mission at hand as well as accomplishing long term objectives. The role of any leader is to provide direction and guidance to those who may fall under his/her command. The manner in which leadership is applied, especially in today’s society and ever-changingRead MoreQuestions On Group And Team Terminology And Concepts From A Theoretical Perspective1516 Words   |  7 Pagesassignment is to further develop your knowledge of group and team terminology and concepts from a theoretical perspective. Task Answer each of the following questions as a separate section in your essay. Remember that your response to each question is to be more than an impression, but rather is to be illustrative of research and the application of the theoretical to real world situations involving groups and teams. 1. How do Norms and Conformity Affect Group Behavior? 2. Define synergy and interdependenceRead MoreWhy Do People Conform?1363 Words   |  6 PagesThe causes of conformity among individuals have long been debated and researched in recent decades. It is for this reason that conformity is an intriguing psychological concept. It causes sound-minded individuals to go against their best judgement, to engage in behaviour which they usually would not engage in, even accept and welcome an idea they internally disagree with, all in order to not be a deviant from the group. It is thus interesting to look at the factors which cause people to conform,

Peer Review Draft Of Literature - 1485 Words

Peer Review: Draft of Literature Research shows that students are lacking critical writing skills that are fundamental for the 21st century. This may be due to technology, some may be due to the lack of laziness or both. This failure in learner’s writing is one of the main reasons for implementing the Common Core standards. It is obvious that student’s writing skills are important in this day and time. Standardized test scores provide much evidence that students do not have acceptable writing skills. Today, curriculum changes has helped improve math and reading skills, writing is still an area that needs immediate attention. This review will focus on the importance of writing skills among students and provide strategies as to how†¦show more content†¦Changes in technology and society have changed and will continue to transform the ways in which we think and communicate. Students must be ready for the new demands (Dixon, Cassady, Cross Williams, 2005). In society, English forms the foun dation for effective communication. Academic success requires writing skills (Castek et al, 2007). Writing is hard work; individuals think it is better to talk than write. Social and psychological factors such as social status, background, and age affect writing skills (Reeves Stanford, 2009). Edwards-Groves (2011) rants that students must be taught the writing process. This will help students write in any situation. Writing should not be confined to just English classes but across all disciplines. Anecdotal evidence suggest students and faculty believe that learners improve their writing skills and subject area knowledge in writing across the disciplines (Hartley, Howe McKeachie, 2001). All disciplines have their own form and conventions. If students are going to become better writers, they must write on a regular basis. With that said, students do not want to write. Motivation is the heart of this challenge (Jacobs, 2008). Students do not see the importance of writing beyond their school years. Motivation is hard to break within our students. Also, many of the students continue to make the same mistakes with their writing. Learners do not refer back to the given

Essay on Rewarding Volunteers - 1614 Words

1. Analyze the causes of the problem with understaffing at the Online University. In reading the cause of the issue, it is clear that the university did not hire someone who was qualified to handle a leadership position. Being a leader is so much more than demanding someone to complete task but it is about communicating effectively and making sure that everyone is a team player. As we see, there was no team playing going on with the university. It is a major problem when someone who is appointed the leader is not capable or willing to do their job properly because then it makes it hard for those working under he/she at the university. By being understaffed, the university is not able to function as they should because they do not have†¦show more content†¦I thought it to be very interesting and everything pertaining to it to be as well: Visionary: This style is most appropriate when an organization needs a new direction. Its goal is to move people towards a new set of shared dreams. â€Å"Visionary leaders articulate where a group is going, but not how it will get there – setting people free to innovate, experiment, take calculated risks,† write Mr. Goleman and his coauthors. Coaching: This one-on-one style focuses on developing individuals, showing them how to improve their performance, and helping to connect their goals to the goals of the organization. Coaching works best, Mr. Goleman writes, â€Å"with employees who show initiative and want more professional development.† But it can backfire if it’s perceived as â€Å"micromanaging† an employee, and undermines his or her self-confidence. Affiliative: This style emphasizes the importance of team work, and creates harmony in a group by connecting people to each other. Mr. Goleman argues this approach is particularly valuable â€Å"when trying to heighten team harmony, increase morale, improve communication or repair broken trust in an organization.† But he warns against using it alone, since its emphasis on group praise can allow poor performance to go uncorrected. â€Å"Employees may perceive,† he writes, â€Å"that mediocrity is tolerated.† Democratic: This style draws on people’s knowledgeShow MoreRelatedRewarding Volunteers1346 Words   |  5 Pagesï » ¿Running Head: Rewarding Volunteers Rewarding Volunteers Rewarding Volunteers Understaffing is one of the emerging and escalating grave issues in the modern world of today, because of the growing of fierce competition in every facet of life. Understaffing for a shorter span of time within the organization does not result in creation of long-term issues. However, if this understaffing is extended for a longer period and becomes permanent, the organization is likely to experience catastrophic impactsRead MoreThe Classical Practices Of Human Resource Management1610 Words   |  7 Pages When implementing the volunteer program, formal guidelines should be set so that there is a consistent pattern of volunteer involvement as well as steps to follow should there be problematic situations. Along with this, Brudney (1999) suggests that organizations make use of job descriptions for volunteers. These descriptions identify and clarify roles while differentiating what volunteers do from what employees do. In addition, with job descriptions in place, it becomes easier fo r organizationsRead MoreMy Path Into Speech Pathology972 Words   |  4 Pagesis a general medical and surgical hospital. Therefore, it serves an assortment of patients from pediatric to geriatric. The hospital offers several activities and services that could correlate with college students’ major or career interest. Some volunteers have the opportunity to work directly with patients or family member, while others assist the staff or administration work. Likewise to my experience with Columbus Regional Healthcare System introducing me to the amazing career of Speech PathologyRead MoreGender, Living Arrangement And Income1327 Words   |  6 Pagesnoted that they had a partner, neither married or other were chosen. The only result that confirms a portion of my research hypothesis is that the study had an elevated amount of female participants, that was more women volunteer than men, using the idea that’s one must volunteer to participate in research. The participants were asked overall happiness, of the 20 participants, 16 or 80% noted that they were somewhat happy, 10% or 2 individuals noted Mostly Happy, and 10% surprisingly selected otherRead MoreEssay on Successful Practices in Volunteer Development2016 Words   |  9 Pagespractices in volunteer development to help organizations make the best use of their volunteers. In the United States, 44 percent of adults (83.9 million people) volunteer, representing the equivalent of over 9 million full-time employees at a value of $239 billion (Independent Sector 2002). In many organizations, the work of volunteers plays an essential role in effective organizational performance, and thus their training and development are as important as that of paid staff. People volunteer and quitRead MoreEssay about The Benefits of Community Service2460 Words   |  10 Pagesa life lived for others is a life worthwhile. -- Albert Einstein Volunteering personal time to a cause, service, or other person can be very rewarding for various reasons, and in various ways. These reasons can be specific to the volunteer task, whether the person was recruited for the work or if they found it themselves, life stage of the volunteer, or even the motivation behind donating time. Although research has proved that volunteering affects each individual differently, it has also provedRead MorePros And Cons Of Firefighting1623 Words   |  7 PagesDalton G. Smith K. Gorritz English 4 P4 5 Oct 2017 Firefighting, 2 Con’s, 1 Pro Firefighting is a profession that can weigh heavily on a person s emotional and mental well being, as well as their physical health, yet be rewarding at the same time. The first ever city fire department in the world was started in Edinburgh, Scotland,in 1824. It was called the Edinburgh Fire Engine Company and led by James Braidwood. The London Fire Engine Company was the next one established in London, England inRead MorePerformance Analysis : Performance Assessment855 Words   |  4 Pagesdonate their time to a non-profit organization? While these questions may have no direct influence on how a member achieves their duty responsibilities it help define them as responsible in society. The Military Outstanding Volunteer Service Medal could be a method of rewarding selfless effort outside of the workplace, yet instilling a sense of leadership appreciation for the total Soldier or Airmen found within your ranks. Another form of Servicemember recognition worth addressing for your full-timeRead MoreCauses of Understaffing at the Online University1035 Words   |  4 Pagesburden which falls mostly on the existing workers who must put in more effort in order to cover for the others. Understaffing at the Online University is brought about by low morale of the workers. Since the workers at the University are all volunteers, they lost hope of getting any relief from their financial woes since they do not receive any form of compensation. Moreover, since they do not have an effective leader to guide them, they feel they are demotivated to work. Low morale leads to workersRead MoreIndi A Pharmacists Medical Mission1342 Words   |  6 Pageshealth care, but also provides volunteer work, learning experiences, and the ability to share. Share, love, compassion, faith, and hope therefore improving others lives. Through health care missions you are able to build relationships with those people on a different level while you provide aid to their needs. These relationships make it possible to show compassion and love to the patient, lighting the way for them, allowing them to have faith and hope. As a volunteer when giving aid to the people

War Is Unpredictable Free Essays

To an extent war is unpredictable, however the meaningless punishment and demoralising conduct is something that soldiers experience constantly throughout war. In Owen’s poem â€Å"Anthem for Doomed Youth† he diminishes the patriotism and heroism that is commonly associated with war and replaces it with depictions of the harsh punishment and perfidious death of youth in war. Correspondingly in his poem â€Å"Dulce et Decorum Est† he extends the theme of unpatriotic behaviour and hollow death and suggests that war is also a devilish and sinful practice, where nothing but death and hatred arise. We will write a custom essay sample on War Is Unpredictable or any similar topic only for you Order Now Contrastingly, in Stanley Kubrick’s war film â€Å"Full Metal Jacket† he does not look at death in war, but conversely the internal punishment that superior officers give to soldiers, harshly exploring the training and punishment soldiers receive before war. Ultimately, these three texts explore the lack of honour and worthless punishment that soldiers experience constantly in war, depicting war as a place of hatred and sin. In Owen’s poem â€Å"Anthem† he removes the common Romantic concepts of glory and triumph that were associated with war from the early 20th century and realistically explores the truly unpatriotic nature of the battlefield. His ideals contrasted the Romantic ideals of glory as well as the government and the media who exhibited war as valiant and fitting for the youth of the early 20th century. Instantly, Owen’s title of the poem contradicts the reader’s belief in the common war values where he pairs the terms â€Å"Anthem† and â€Å"Doomed Youth† juxtaposing with a gloomy and depressing description of the youth in war. Owen then compares the youth who â€Å"died as cattle† to an abattoir by using metaphor, emphasising the sheer amount of death that occurs on the battlefield, also suggesting that the youth are indiscriminately dying with no justification. Likewise, Owen uses juxtaposition to describe the sounds of war, in which he subverts the calming sound of â€Å"choirs† and depicts them as â€Å"demented†, illuminating the sound of screaming comrades in war and enhancing his anti-heroic view. Thus, Owen through his poem â€Å"Anthem† dishonours the common concepts of glory and triumph, and replaces them with â€Å"mockeries† of the dying youth in war, ultimately suggesting war unheroic and the soldiers deaths unglorified. On the contrary, Stanley Kubrick’s war film â€Å"FMJ† explores the internal and meaningless punishment that soldiers experience whilst training to become a soldier, aggressively depicting the raining as harsh and suicidal. Directed in 1979, Steven Kubrick’s position on war was neither affirmative nor negative and simply stated he was concerned with â€Å"the way things are†, thus forcefully depicting the disciplinary discrepancies of the Americans in Vietna m. The opening montage of the camera focused on the soldier’s heads being shaved depicts the blank expressionless faces of the soldiers and shows the identity loss of the soldiers in war, illustrating their inconsequential individuality. Kubrick uses harsh and explicit dialogue to stress how even though war is â€Å"fair† everyone participating is â€Å"equally worthless†, again punishing the soldiers for their racial background and individuality. Likewise, in the final scene of the introductory sequence before the war, Kubrick displays the suicidal aspect of the meaningless punishment, where Private Pile† explains that even though there is war going on in Vietnam, he is in a â€Å"world of shit† after the punishment from the senior officers. This harsh portrayal of pre-war training explains Kubrick’s view that internally war can be as detrimental as it is on the battlefield. Correspondingly, Owen aims to eradicate all romantic feelings in â€Å"Dulce et Decorum Est† and instead represent war as a sinful and devilish practice. The ironic titling of the poem initially subverts any sense of patriotism and glory associated with war, and condemns the romanticised portrayals of war that the government and the media have created. By deliberately subverting the heroic Latin phrase through the bleak ideas in his poem, Owen depicts the title as an â€Å"old lie† where he suggests that glorification and bravery in war is undermined by the fallacies of the government and the media. In addition, his use of metaphor in the first stanza exemplifies the mechanised and fatigued state of the soldiers in war, where the soldiers â€Å"marched asleep† from the endless punishment and futility of war. Owen indicates here exactly how â€Å"lame† the soldiers were with the pain and suffering of war, illuminating the punishment and empty nationalism he attempts to portray. Furthermore, the graphic imagery of the sinfulness and devilish nature of war used in the third stanza highlights the devilish and sinful representation, by comparing a comrade to a â€Å"devil sick of sin†. Owen here evaluates war as a whole, as a place where even the devil can no longer handle the horrid pain and meaningless suffering. This powerful imagery removes the Romantic ideals of patriotism substituting them with a morbid depiction of â€Å"choking† with sin. Thus, Owen eradicates the glory and valour that had been associated with war literature in the 20th Century and indicts war as a fallacy to children who are â€Å"desperate† for honour. Ultimately, Owen aims to challenge all feelings of glory and heroism that are commonly associated with war and shift these concepts to a historic fallacy where sinful and devilish behaviour arises. Alternately, Kubrick strives to explore both the harsh and unforgiving nature of the battlefield and the meaningless punishment experienced internally in the U. S Marine Corps, where even the pre-war training results in the suicide of a soldier. Each text explains the horror and meaningless punishment as a constant and predictable outcome, as wells as the horrifying and sinful behaviour that soldiers experience, however Owen’s poem â€Å"Dulce et Decorum Est† more effectively depicts the unpredictability of war by emphasising how disgusting war is, promoting it as foreign to any kind of valour and partisanship. How to cite War Is Unpredictable, Essays

Osmosis Lab Report Free Essays

Introduction The reason of this experiment was to identify the properties and effects of osmosis. Osmosis can be defined as the diffusion of water through a selectively permeable membrane. (Miller/Levine) Osmosis occurs when there is an area of higher and lower concentration. We will write a custom essay sample on Osmosis Lab Report or any similar topic only for you Order Now Osmosis is a type of diffusion. Diffusion is when molecules move from an area of higher concentration to an area of higher concentration. The three types of concentrations are hypotonic, hypertonic, and isotonic. When in comparison to another solution, a hypertonic solution has a lower concentration, a hypertonic solution has a higher concentration, and an isotonic is when the two solutions have an equal concentration. The experiment tested the relationship between the concentration of an egg and solutions of different concentrations. The hypothesis is that an egg placed in distilled water will gain mass while an egg placed in syrup would lose mass. Methods To perform the experiment gloves and safety goggles were obtained. Two decalcified eggs were also obtained from the teacher. Using an electronic scale, the initial mass was measured and recorded of each egg. One egg was then placed in a beaker of distilled water while the other was placed in a beaker of syrup. After a time lapse of ten minutes, each egg was taken out and dabbed to remove excess liquids. After excess liquids had been removed, they were placed on the scale one at a time. The mass was then recorded in a data table. These steps were repeated in ten minute intervals four more times, each time recording the mass in the data table. After all measurements were collected, the percent of mass change was calculated using the formula listed below: 100(Mass after Immersion-Initial Mass) Initial mass Results After the fifty minutes soaking in the solution, the egg placed in water gained mass (Table 1) while the egg placed in syrup lost mass after fifty minutes (Table 2). The percent of mass change was calculated and put onto a graph (Graph 1) Discussion The hypothesis that the egg in water would gain mass was proved correct by this experiment. When the egg was placed in the water, the egg was hypertonic and the water was hypotonic. During the fifty minutes water diffused through the egg to higher concentration, the egg. As the water went into the egg it gained mass. If the egg was left in the water for a longer period of time, it would have continued to gain mass until the concentrations were equal, or isotonic. The hypothesis also stated that the egg in syrup would lose mass. This was also correct. When the egg was in the syrup, the syrup was hypertonic making the egg hypotonic. To equal out the concentration, the water inside of the egg diffused to the syrup which weakened the concentration of the syrup and strengthened the concentration of the egg. As the water left the egg the mass lowered. If the egg was left in the syrup, the mass would have continued to get lower until isotonic concentrations were reached. There were many opportunities for possible error. During the measuring of the mass, excess liquid was removed. If not all liquid was removed then the measurement would not necessarily be accurate. Also the amount of water and syrup put into the beakers wasn’t exactly measured. There could have been a drastically different amount in one group’s beaker compared to another. Another source of error was if an egg wasn’t entirely decalcified, then there might have been left over shell which contributed to the mass. In the future, there could be a predetermined amount of time you wipe down the egg, a common measure of liquids, and a certain amount of time that the egg sits in the vinegar. To further this experiment, different types of syrup could be tested compared to water. Different syrups could contain different molecule make up. They could contain more or less sugar. The difference between sugar-free and non-sugar-free could also be tested for further this experiment. If an egg is soaked in different types of syrup then the one with less sugar will gain mass and the one with more sugar will lose mass. Works Cited Miller, Kenneth Raymond, and Joseph S. Levine. Prentice Hall Biology. Boston: Pearson/Prentice Hall, 2008. Print. Table 1. The percent of mass change of an egg placed in distilled water. Mass| % Mass Change| Initial| 89. 9| 0%| After 10 Minutes| 90. 4| 0. 56%| After 20 Minutes| 91. 3| 1. 56%| After 30 Minutes| 92| 2. 34%| After 40 Minutes| 92. 5| 2. 89%| After 50 Minutes| 93. 1| 3. 56%| Table 2. The percent of mass change of an egg placed in maple syrup. | Mass| % Mass Change| Initial| 79| 0%| After 10 Minutes| 79| 0%| After 20 Minutes| 78. 6| -. 51%| After 30 Minutes| 78. 6| -. 51%| After 40 Minutes| 78. 1| -1. 14%| After 50 Minutes| 77. 7| -1. 65%| Graph 1. The percent change in mass of each egg versus time. How to cite Osmosis Lab Report, Essay examples

Develop an Advertising Campaign Global Food

Questions: 1.Your organisation is planning to create and launch a new product (choose a product relevant to your organisation). It is your job to develop the advertising campaign for this product. Develop an advertising brief. 2.What are the purposes and objectives of your campaign? 3.Research the legal and ethical requirements that relate to your advertising campaign. Outline how you would consider these whilst advertising your new product. Answers: 1. In response to the increasing demand for global food, the Australian marketer follows the finest assortment of promotional activity to attract the global customer's segment. The primary objective of the advertising is to communicate with the customers by offering exciting offers. According to the opinion of Barry (2008), advertising helps to increase the awareness of the target audience by educating the people on the related benefits of the product or services. Advertising campaign can be designed for everybody including young, old and kids. The process of advertising campaign can be encompassed by using different types of media and methods. It has been identified that the media based social marketing campaign has been identified by the World Health Organisation for promoting the baby products in the target market (Fraze et al. 2007). Adding to this, it can be stated that social media based advertising campaigning includes the application of commercial marketing process and techno logies to influence the intended behaviour of the target audiences. Effective advertising technique can be helpful to improve the brand loyalty index amongst the customer. The current study attempts to evaluate the advertising campaign of the Australia-based baby food manufacturing company Bubs. The organisation has announced the launch of a new specialist production named, Yum Hum' into the Australian market. Evaluating on the Product Prospect In the framework of the current subject matter, Hawkes (2014) determined that the before initiating with the advertising campaign, a marketing unit of the enterprise needs to understand the exact demand for the products that is planned to be launched. Moreover, Hutton (2012) find out that the Australian baby food sector has earned the annual growth of 15.6%, which sums up to total revenue of $558 million. The online baby product market is in the growth stage of the life cycle. According to Klapdor (2014), the marketers are assuming the industry value is expected to grow at an annualised rate of 12.5% by 2020, compared to the 2.6% annualised GDP growth in the similar phase. This signifies that the sector is highly outperforming and therefore, Bubs in the Australian market have a high chance of launching the Yum Hum baby food products. The Competition Level The statistics of 2013-2014 reflects that the target sector has developed by a annualised growth rate of 4.8%. Mullin and Cummins (2014) asserted that the leadings brands that have already captured the major share in the Australian market are PZ Cussons Pty Ltd and Heinz Watties Pty Ltd. The majority of the leading enterprises distribute its food products through the supermarket retailers such as Woolworth and Coles. In the circumstance of the present subject matter, Rodgers (2012) determined that enlargement of the baby food products have developed to involve the private label sales via Woolworths, intensifying the market competition. The overall industry revenue intensification is forecasted at 6.6% in 2013-14, which forecast revenue of $178.9 million. Therefore, the Yum Hum might receive a severe competition from the existing food products of the competitive brands. Product Positioning Since, the majority of the customers prefer to purchase the baby food products from the popular retail shops. Therefore, the wise effort of the enterprise would be to position the products in the shelves of the organised retail shops. Against the latter statement, Scott (2008) denoted that the mothers remain highly typical regarding the procurement of the baby food products. Therefore, the products of the popular brands like Nestle, PZ Cussons Pty Ltd and Heinz Watties Pty Ltd have managed to create the loyalty trust amongst the parent. Therefore, the parents have become ready to purchase the products of the existing brands from any stores. However, Bubs has managed to develop the loyalty in its other product segments. However, to create the similar effect on the new Yum Hum products, initially the brand products needs to be positioned in the chemist stores, where the retailers would be sufficient knowledge about the beneficial sides of the products and push to the right set of custo mers (www.bubsaustralia.com, 2016). The parents require a trustworthy suggestion for the products; therefore, the chemist shops would be the right place for the product positioning. Marketing Strategies Logo Design In the similar context, Wang et al. (2013) asserted that the logo design is very essential for the sustenance of the brand. It is highly important for any of the brands to make a recall on the customers' minds. Hence, the logo design plays the significance aspects in serving the above purpose. Bubs brand in the Australian market is famous for introducing the organised baby food products. Yum Hum' is introduced for the infant babies. Therefore, the logo design needs to be soothing, gentle and lively. Therefore, the theme of the logo can be the footsteps of the infants. The colour design would be combined in blue and green. Ridout and Franz (2011) inferred that the green primarily represents natural, harmony and healthy. The colour green signifies health life and provides a calming effect while representing growth. On the other hand, the colour blue symbolises professionalism and loyalty. Hence, the combination of blue and green in the logo would be the apt design to symbolise the heal th life of the target groups. The total budget for the logo design would be AU$ 900. Radio Jingle The radio jingle needs to be very soothing. The selection of the tunes also needs to match the product criteria. Since it is an infant product, therefore, the tune cannot be too loud. Moreover, an audio message needs to be conveyed in the jingle regarding the purpose of the product, and the tune would be running from the background. In the background of the similar statement, Himpe et al. (2006) asserted that the jingle composition for the purpose of promoting the baby food products is necessitated to be extremely gentle, yet, the message types should be strong and sound full. Both the aspects, the audio message and the tune needs to be contradicting each other (www.ibisworld.com.au, 2016). So that the bold message needs to be catchy enough to convince the parents for the new products, and the soft tune would help the jingle to deliver a soothing effect. The campaign would be promoted for two consecutive weeks. Thus, the budget would be AU$ 6,000. PR (Public Relationship) Portfolio The PR portfolio would help the brand to create an awareness of the advertisement campaign planned to conduct for launching the new products. In the opinion of Hagen and Kolodny (2008), the PR professional requires being efficient in identifying the right promotional mediums through which the marketing based messages can be easily delivered. Since, Bubs in Australia has already developed its loyalty group and a well build brand image through the digital channels. Hence, the PR efforts can be taken to promote the campaign through the social media platforms. Moreover, the declaration of the campaign can be done through the probable ATL (Above The Line) marketing channels (www.ibisworld.com.au, 2016). The lucrative message design can create a curiosity amongst the target customers, thus, the campaign can receive the well expected positive reaction of the parents, which would be a success criteria for the new product. The budget for the PR portfolio would be AU$ 3,000. Endorsement The statement of Binet and Field (2009) reflects that involvement of the child specialist is essential for the endorsement actions. When new products are launched for the infants, the parents have the tendency of neglecting the promotions and stick to the existing products of the brands. Therefore, an endorsement with the child specialist would lead to generate the trust of the parents towards Yum Hum. The doctors would pay with the total amount of AU $35, 000. The doctors would have a clear knowledge regarding the ingredient balance used in the products, based on which the beneficial aspects of the ingredients would be pitched in the ad. The total budget for the campaign would be AU$44, 900. 2. Generating the Leads for the Sales Force Scott (2008) asserted that it is highly essential for the FMCG (Fast Moving Consumer Goods) brands to have greater business deals with the distributors and the dealers of the targeted regions. Therefore, the marketing campaign would help the brand to create awareness amongst the most significant numbers of dealers and distributors. Scott (2008) identified that the Bubs in the Australian market already has its particular set distributors and dealers. However, the management is targeting to expand its product reach than its current presence, thus, to serve the purpose, the campaign needs to create a buzz in the market for Yum Hum. This would automatically generate the leads for the sales force of the enterprise. Soliciting the Customers via Direct Response Campaign Through the advertising campaign, Bubs would get sufficient opportunities of soliciting its customers through its direct response campaign (www.prweb.com, 2016). The customers can be easily approached with the beneficial aspects and sides of the new product. Hence, on the previous content, Rodgers (2012) claimed that the customers could have a direct interaction with the unit team of Yum Hum'. The mothers would be targeted in the campaign. Thus, the team can have a direct communication with the mothers and also the would-be mothers'. The campaign can also design for a session where the child specialist can have a direct conversation with the mothers. The mothers would be selected on a random basis, which is the fee to ask any questions regarding the products and the benefits it would serve to its infant. Promoting the Solutions In the background of the existing subject matter, Scott (2008) claimed that majority of the parent remains in a dilemma regarding the health accuracy of the baby food products. However, the parents get driven by the flow of the market. The new products have failed to convince the parents for the brand switching action due to the poor marketing actions. Therefore, the advertising campaign helps to create an initial awareness, which leads to providing the product solution to the parents with regards to the baby food products. Cutting Down the Stagnancy In the majority of the times, the brands that emphasise on the single product lines often lead to reach towards the stagnancy product margin. In a similar manner, Bubs has attained the customer recognition exclusively in its organic baby food products. However, a similar range of products can lead the brand to experience product stagnancy (Wang et al. 2013). Therefore, the introduction of the Yum Hum through the campaign would benefit the brand to retain its loyal customers with a new line of product. Hence, maintaining the customer base with its products would be the major objective of the enterprise. 3. During the conduction of the campaign, the product unit would present the product formula to the child specialist. The doctor would be suggested to have a thorough scrutiny on the ingredient balance of the new product. Once the doctors approve the products, and then would be approached for the endorsement purpose of the campaign. The doctors would not be forced to deliver the speech on the promotional action. Moreover, Rodgers (2012) asserted that the inclusion of the children within the promotional campaign is strictly prohibited. Therefore, the campaign would be designed by involving the doctors and the mothers. None of the sentiments would be hurt. Moreover, the products of the competitors would not be referred in the campaign, and the loyal prospect of the competitors would not be manipulated by highlighting any negative side of the competitors. The present emphasises on the advertising campaign for the new baby product Yum Hum of Bubs in the Australian market. Evaluating the study, an inference can be drawn that the structure of the campaign needs to be lucratively designed, which cab leave a professional effect. Herein, the consumers are the infants. Therefore, the target prospects would be the parents. Keeping the specific criteria in mind, the campaign needs to be designed. The mothers express a typical high attitude while purchasing the baby food products. Thus, an introduction of the new products in the market might not hit the target audience in the initial phase with the regular set of marketing initiatives. Therefore, the support of the child specialist would be a smart effort to serve the campaign objectives of the brand. References 2015 Baby food manufacturing in Australia industry market research report now updated by IBISWorld. Available at: https://www.prweb.com/releases/2013/9/prweb11111808.htm (Accessed: 28 September 2016). Barry, P. (2008) The advertising concept book: Think now, design later: A complete guide to creative ideas, strategies and campaigns. London: Thames Hudson. Binet, L. and Field, P. (2009) Empirical generalizations about advertising campaign success, Journal of Advertising Research, 49(2), p. 130. Fraze, J.L., Rivera-Trudeau, M. and McElroy, L. (2007) Applying behavioral theories to a social marketing campaign, Social Marketing Quarterly, 13(1), pp. 214. Hagen, M.G. and Kolodny, R. (2008) Finding the cost of campaign advertising, The Forum, 6(1), pp. 125159. Hawkes, N. (2014) Advertising campaign highlights value of medical record data, BMJ, 348(jan13 17), pp. g211g211. Himpe, T., Foreword, W.C. and Collin, W. (2006) Advertising is dead: Long Live advertising!: Over 200 inspiring campaigns for the new marketplace. London: Thames Hudson. Hutton, D.M. (2012) Facebook marketing: Designing your next marketing campaign, Kybernetes, 41(9), pp. 89109. IBISWorld (1999) Online baby product sales in Australia market research. Available at: https://www.ibisworld.com.au/industry/online-baby-product-sales.html (Accessed: 28 September 2016). Klapdor, S. (2014) Effectiveness of online marketing campaigns: An investigation into online multichannel and search engine advertising. Wiesbaden: Springer Gabler. Mullin, R. and Cummins, J. (2014) Promotional marketing: How to create, implement integrate campaigns that really work. 5th edn. Philadelphia: Kogan Page. Organic Buby | baby food and formula (no date) Available at: https://www.bubsaustralia.com/ (Accessed: 28 September 2016). Ridout, T.N. and Franz, M.M. (2011) The persuasive power of campaign advertising. Philadelphia: Temple University Press,U.S. Rodgers, F. (2012) Advertising theory. Edited by Shelly Rodgers and Esther Thorson. New York, NY: Taylor Francis. Scott, L.M. (2008) Editorial introduction: CARE I am powerful campaign, Advertising Society Review, 9(1), pp. 89112. Wang, G., Dou, W., Li, H. and Zhou, N. (2013) Advertiser risk taking, campaign originality, and campaign performance, Journal of Advertising, 42(1), pp. 4253.

Inflation in Singapore

Question: Discuss about the Inflation in Singapore. Answer: Inflation in Singapore Inflation is a crucial component of every economy. According to an article in The Strait Times, the inflation rate in the Singapore rose by 0.7 percent in February this year. The article, Singapore consumer prices pick up pace with 0.7% rise in February but core inflation eases, narrates how the consumer price index in the country rose at the fastest annual pace in more than two years (Williams, 2017). More specifically, all-items inflation increased by 0.1 percent between January and February (Williams, 2017). Primarily, the country experienced upsurges in prices of food, services, and road transport costs. In turn, this led to the rise in the level of inflation in Singapore in February. The Concept of Inflation Essentially, inflation refers to the persistent growth in the general price level of commodities in a given country over a given period of time. Often, a sustained inflation leads to a loss of value of an economys currency. Predominantly, one can attribute this to the fact that as the general prices rise, each unit of currency buys fewer commodities. Hence, an upsurge in the level of inflation reflects a reduction in the purchasing power of the countrys currency. A rise in the consumer price index is thus an indication of the existence of a macroeconomic problem in the economy that needs to be addressed. Although a little inflation may be beneficial to the economy, sustained inflation is detrimental. Predominantly, the Consumer Price Index is the main tool used in measuring the level of inflation in the economy. Mainly, it is constructed using the prices of a sample of representative commodities whose prices are collected over a period. In Singapore, it is used to index the real value of salaries, wages, pensions, and regulating the price level in the economy. Apart from the CPI, other commonly used price indices for measuring inflation comprise of Commodity Price Indices, Producer Price Indices (PPI), and Core Price Indices. Primarily, the PPI determines the average variations in prices received by manufacturers for their output. On the other hand, the Commodity Price Indices represents a weighted price measure of selected commodities. Lastly, the Core Price Indices are used to measure the inflationary impact if current monetary policy. Overall, high and unpredictable inflation rates are harmful to the general economy. Mainly, this is because high inflation results in inefficien cies in the market. It may reduce the productivity of companies as they are forced to shift resources away from manufacturing to concentrate on losses arising from inflation. Discussion Macroeconomic Challenges It is imperative to note that inflation has significant consequences for the economy. Just like any other economy, inflation is one of the key macroeconomic challenges in Singapore. Firstly, the general prices in the economy increase, making it expensive for consumers in Singapore (World Bank, 2017). As noted in the article, general prices in the economy rose by approximately 0.7 percent in the economy in February. Essentially, the inflation rose by 0.1 percent between January and February. It is imperative to highlight the fact that this rise in the nations CPI is the highest since September 2014 (Williams, 2017). In isolation, private road transport costs in the country escalated by 7.1 percent in February following increases in the prices of petrol pump prices. In the same way, services inflation was recorded at 1.5 percent (Inflation, 2017). On the other hand, food inflation was estimated as1.3 percent (Kondo, 2017). Core inflation, which excludes the cost of private road transpo rt and cost of accommodation was estimated to have risen by 1.2 percent during the same month, from a year earlier (Trading Economics, 2017). Causes of Inflation Primarily, inflation in the economy is as a result of various factors. Typically, inflation arises due to either excess aggregate demand in the economy or due to cost push factors. For this reason, inflation may be demand pull or cost-push inflation (Causes of Inflation, 2017). Demand-pull inflation. By and large, this form of inflation arises when the level of aggregate demand in the economy increases over and above the overall supply of services and goods in the economy. As such, an increase in demand for commodities by Singapore consumers results in a shift in the aggregate demand curve while the supply of commodities remains constant. Consequently, this creates an upward pressure on prices, causing inflation. Source: (Amadeo, 2017). Cost-push inflation. Basically, this arises when the producers in the country raise the price of their commodities following an increase in the price of factors of production. In the country, an increase in fuel prices results in an increase in production costs for firms. In turn, they respond to these increased costs by reducing their supply of services and commodities into the economy. Eventually, this leads to a shortage of commodities in the economy, forcing consumers to compete for the available products. Subsequently, this forces prices to rise, thereby causing inflation in the country. Apart from the increase in production prices, the continued increases in the countrys minimum wages have led to the rise in inflation. Particularly, trade unions in Singapore bargain for higher wages for its members. The high wages play a significant role in pushing firms costs upwards. Therefore, to cater for these costs, firms reduce their supply or increase prices for their products. In turn, this creates inflation in the economy. Likewise, the recent depreciations in the countrys pound against the dollar has made import prices more expensive, thus leading to inflation in the country. Source: (Amadeo, 2017). Impact of Inflation The rise in the level of inflation in February has had significant impacts on the economy and the Singapore society. Noteworthy, the rise in consumer prices was not accompanied by increases in the level of salaries and wages for the people of Singapore. For this reason, there has been a reduction in their real money (Singapore, 2017). As such, they cannot afford as many goods and services as they used to in January, since the pound has lost its purchasing power. In this regard, this inflation has caused a loss in the welfare of the people. Policies to Control Inflation In order to reduce the level of inflation in the economy, the government may institute a price control for essential consumer commodities. By doing so, the government will be able to control general prices from rising. In addition, it may adopt a rational wage policy for Singapore workers (Amadeo, 2016). This way, firm costs will significantly reduce, causing a reduction in the price of commodities. Furthermore, the government may adopt the policy of rationalization to increase productivity in industries in the country (Controlling Inflation, 2010). Over time, this will ensure that supply can meet increases in aggregate demand, thereby controlling the level of inflation in the economy. Conclusion All in all, all factors considered, the economy of Singapore has been performing relatively well. However, the recent rise in the level of inflation has been significant. Predominantly, one can attribute this to the increase in the costs of private transportation, food prices, and services. Primarily, one may classify the inflation as cost-push or demand pull. The inflation has affected firms and households in Singapore given the fact that the purchasing power of the Singaporean currency has slightly reduced. Regardless, the government may control this inflation through rational wages, rationalization of local industries and price control policies. Eventually, inflationary pressures will be eliminated from the Singapore economy. References Amadeo, K. (2016). What Is Being Done to Control Inflation? The Balance. https://www.thebalance.com/what-is-being-done-to-control-inflation-3306095. Amadeo, K. (2017). Causes of Inflation: 2 Real Reasons for Rising Prices. The Balance. Retrieved from https://www.thebalance.com/causes-of-inflation-3-real-reasons-for-rising-prices-3306094. Causes of Inflation. (2017). Economics Help. Retrieved from https://www.economicshelp.org/macroeconomics/inflation/causes-inflation/. Controlling Inflation. (2010). Economy Watch. Retrieved from https://www.economywatch.com/inflation/controlling.html. Inflation in Singapore. (2017). Focus Economics. Retrieved from https://www.focus-economics.com/country-indicator/singapore/inflation. Inflation, consumer prices (annual %). (2017). World Bank. Retrieved from https://data.worldbank.org/indicator/FP.CPI.TOTL.ZG. Kondo, M. (2017). Singapore Dollar Bulls Are Gathering in the Swap Market. The Bloomberg. Retrieved from https://www.bloomberg.com/news/articles/2017-03-26/singapore-dollar-bulls-gather-in-swaps-as-mas-policy-meet-looms Singapore (2017). 2017 Index of Economic Freedom. Retrieved from https://www.heritage.org/index/country/singapore. Singapore Economy. (2017). Countries of the World. Retrieved from https://www.theodora.com/wfbcurrent/singapore/singapore_economy.html. Singapore Inflation Rate. (2017). Trading Economics. Retrieved from https://www.tradingeconomics.com/singapore/inflation-cpi. Williams, A. (2017). Singapore consumer prices pick up pace with 0.7% rise in February but core inflation eases. The Straits Time. Retrieved from https://www.straitstimes.com/business/economy/singapore-consumer-prices-rise-07-in-february-fastest-annual-pace-in-over-two-years.